`See First` Marketing: How to Earn Facebook’s New Blue Star (& Why You Need To)

The organic reach pool on Facebook is steadily drying up as the company shifts its focus to creating a tighter-knit community rather than a brand podium.

Now, more than ever, marketers need to step up their game to shift away from product-based messaging and toward consumer-centric engagement.

Being liked is no longer a guarantee that your posts will show up customers’ news feeds. So how can you wrangle these latest changes to wring every drop of conversion goodness out of your campaigns? Let’s take a closer look.Click to tweet==What Does The New

Update Do?

The new update helps you better manage your news feed by allowing you to prioritize whose updates show first.

This relieves a lot of clutter on the news feed by letting you be more in control of what you see and when. Each time a prioritized person or Page posts something, it will appear at the top of the page. Scroll down to see the rest of your feed as usual.

The See-First Option

The “See First” feature is one of the newest additions, and it affects not just the people you get updates from, but the pages (and brands) as well.