SAM SMITH has revealed the first glimpse of his campaign for Balenciaga. Bearing the hashtag #BALXSAMSMITH, the Josh Olins-lensed image is accompanied by a video in which the 23-year-old British singer can be seen walking towards the camera, sporting his trademark quiff.Sam Smith wearing Burberry for Vogue's Today I'm Wearing.

SAM SMITH has revealed the first glimpse of his campaign for Balenciaga. Bearing the hashtag #BALXSAMSMITH, the Josh Olins-lensed image is accompanied by a video in which the 23-year-old British singer can be seen walking towards the camera, sporting his trademark quiff.r's Grammys

"Ladies and gentlemen. The time has come for my first ever collaboration with a fashion house. You ready?"  the singer asked his 3.2 million followers. "So honoured and ecstatic to announce my collaboration with @BALENCIAGA on the upcoming autumn/winter menswear collection! You'll be able to see my fullcampaign very soon. So happy."

Sam Smith's behind-the-scenes shot from Balenciaga

Picture credit: Sam Smith/Twitter

While it is his first campaign, the Balenciaga link-up isn't Smith's first brush with fashion. He appeared in April as Vogue's Today I'm Wearing star, sharing his outfit choices every day for a month, and could scarcely contain his excitment when his appearance was announced, quipping: "I feel like Carrie Bradshaw!! So excited about this...  #TODAYIMWEARING."