London Fire Brigade feels heat over tweet

LONDON Fire Brigade (LFB) has apologised after announcing "no hipsters were injured" in a restaurant blaze.

PEOPLE complained on Twitter the comment about a fire in east London was "unprofessional" and "not funny".

Street food trader Hank's Po' Boys posted: "Hard work and livelihoods ruined and you make a joke of it? Completely unprofessional and insulting to many people".

The tweet said: "Shoreditch restaurant blaze early this morning. Thankfully no hipsters were injured".

LFB later posted: "Sorry if we caused any offence by using the term hipsters. Hope Shoreditch businesses are back on their feet soon."

The cause of the fire is being investigated.